A major advertising campaign for the 60 years of Pepsi in Russia: limited collection of Pepsi cans, a series of films on fashion history, mass culture, music and arts; the anthem to freedom, love, and summer by Zivert, and even a Pepsi pavilion at the Alfa Future People festival.

Awards

SILVER. Awareness Campaign
SILVER. Вest Use of Branded Content

MIXX Awards

SPECIAL PRIZE. Best Major Case
GOLD. Best Integrated Marketing Campaign
SILVER. Best Use of Branded Content and Entertainment
SILVER. Food and Drinks

Silver Mercury

Pepsi 60 years in Russia. It is only the beginning

Pepsi 60 years
in Russia. It is only the beginning