The agency had the task to create additional points of sale (APoS) for Henkel in a federal hypermarket chain. They were to stimulate impulse purchases, especially during promo campaigns.
В So, instead of POS-materials that are usual for customers, but complex in manufacturing, we decided to introduce an innovative solution. In points of sale, we installed pallet LCD displays that are unique for Russian retail. Their feature is the way of content control: the content can be altered remotely 24/7 through 4G networks.
Such APoS proved efficient and were installed in 23 hypermarkets across 19 cities of Russia.