Adrenaline Rush believes that everyone deserves to live exactly the life they want, and outdated stereotypes should not stop anyone. We made the "Yes, I need it all" campaign to help everyone realize how cool it is to be yourself, despite what others think.
To get out this message, we ensured the brand interaction with customers through a video manifesto to build trust and support for the brand idea. We made short films about our participants, where we covered social barriers. The OOH campaign reinforced the idea and visually reflected the spirit: "Yes, I need it all!".
We knocked down stereotypes via a special project together with the largest Russian social network — VKontakte. We released limited edition cans to reflect the key message: "Yes, I need it all!" as the essence of the campaign