The global environmental sustainability trend was not the sole reason for launching the campaign. In 2021, Bonduelle unveiled an updated company mission: "We inspire the transition toward a plant-based diet to contribute to people’s well-being and planet health." The educational project was the first step towards a healthier planet and a new step towards supporting sustainable development.
We have developed an eco-landing with an interactive Greenpeace map showing the nearest collection points, information about the importance of recycling and a reminder on sorting 3 waste types. The program was attended by Irina Gorbacheva, Maria Ivakova and Anton Komolov.