PepsiCo, together with Magnit, rolled out the "Launch Ivleeva’s Flight" campaign to mark the release of new flavors by Pepsi, Lay’s and Chudo. Ten winners of the #FlyDon'tFly TikTok challenge, launched by Nastya Ivleeva, were awarded 2 party-jet tickets and a chance to get a load of that outstanding event. In St. Petersburg, the party assumed an unexpected format — Eldar Dzharakhov started the "Awesome Blogging School" for all flight participants.
The Launch Ivleeva’s Flight Campaign by PepsiCo and Magnit
The Launch Ivleeva’s Flight Campaign by PepsiCo and Magnit