Motul Promo Packs
We needed to create a high-quality package to stand out from its category goods on the shop shelves and increase brand awareness. Moreover, it was essential to minimize thefts of bonus products.

To solve the tasks, we installed the lodgements for placing goods in the package. The item was well in demand, but functionally it was saved from easy tefts. The package was created together with several brands. Buying a can of motor oil, the customer also got an oil filter and spark plugs. Thus, the customer had a full set for their car at an attractive price.

Emotional impact on customers was made by a slogan "Getting ready for the season with the champion collection". Gocha Chivnyan, an icon for car enthusiasts and a FIA Intercontinental Cup winner, became the face of the campaign.